Announcements

07/2020

Taeltech Partners With ‘Australia Health Products Central’ To Provide Consumer Insights & Expansion Opportunities

Partnership to facilitate an integrated cross-border ecommerce solution for AHPC to enter Chinese markets

Shanghai, July 23, 2020 - Taeltech, a rapid marketing experimentation and consumer intelligence firm, is pleased to announce our partnership with Australia Health Products Central (AHPC).


Our partnership with AHPC entails the development of a direct AHPC marketplace platform to assist the brand reach health-conscious consumers across China. In addition to this, Taeltech will provide AHPC with omprehensive brand protection and market experimentation services for their Cellife product marketing and development functions.


Taeltech will gain new functional product listing in the skincare and emerging supplement categories, adding to our extensive and rapidly-growing product portfolio. Furthermore, we gain access to the supply network of AHPC through this partnership, further growing our global partnership opportunities.


AHPC has 30+ years of experience in Australian pharmacy retail and owns a number of highly-prominent products including Cellife a functional supplement brand. In addition to this they market and distribute major Australian branded supplements and skincare products including Chellane, Kissun, Cancer Council.
Whilst AHPC currently sells its own branded products to China, Thailand, Indonesia, Vietnam through native e-commerce and direct distribution channels, this expansion elevates their capabilities to cover consumer insights, product recommendations, and a D2C service to facilitate their entry into the Chinese markets. Together, Taeltech and AHPC will develop a comprehensive cross-border e-commerce solution to sell directly to Chinese customers, with Taeltech providing product integrity and transparency guarantees to all consumers.


On the relationship, AHPC commented: “We are incredibly excited to expand our presence through an innovative platform [Taeltech], utilising Jifen loyalty points to fuel customer retention and marketing tools to learn about consumer preferences available on the platform.”

 

About Taeltech

Taeltech’s Marketplace provides consumers in China with verifiable authentic consumer goods through state-of-the-art RFID/NFC & blockchain technology. Underpinned by a unique incentive system, Taeltech’s Databank also helps brands generate rich consumer insights that enable them to build authentic relationships with these consumers. The Taeltech ecosystem currently contains over 50,000 active users across every region in China. Learn more on